In an era increasingly dominated by rapid communication and instant consumer feedback, one would think that a toy giant like Mattel would have a secure grip on its branding strategies. However, a recent incident involving their “Wicked”-branded fashion dolls highlights how even well-established companies can stumble. The dolls, part of a marketing push tied to
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As the world basks in the vibrant aftermath of Barbie’s monumental success in 2023, the excitement now shifts to another iconic piece of entertainment: Wicked. Set to premiere on November 22, this film adaptation of the beloved Broadway musical is poised to ride the coattails of its predecessor with an ambitious marketing campaign that combines
Rivian Automotive has recently faced a tumultuous third quarter, leading to a downward revision of its earnings forecast for the fiscal year. The company’s quarterly performance fell short of Wall Street expectations, particularly in revenue generation. Rivian reported a loss per share of 99 cents, which was notably higher than the anticipated loss of 92
In a revealing third-quarter financial report, Lucid Group managed to slightly surpass Wall Street’s expectations. Despite the challenges faced in the electric vehicle (EV) market, the company’s strategic cost-cutting measures and impending rollout of its much-anticipated SUV provide glimmers of promise. The adjusted loss per share was reported at 28 cents, a modest improvement over
In a remarkable turn of events, Warner Bros. Discovery announced a dramatic increase in the subscriber base of its streaming platform, Max, showing a notable growth of 7.2 million global subscribers in just the third quarter. This leap signifies the highest quarterly growth rate Max has experienced since its launch, catapulting the total number of
E.l.f. Beauty has recently made headlines for its outstanding performance in the cosmetics market, demonstrating not just resilience but remarkable growth that defies industry expectations. The brand announced a staggering 40% increase in sales, prompting an upward revision of its full-year outlook. This shift suggests that E.l.f. is not only keeping pace with market dynamics
On Tuesday, Restaurant Brands International (RBI) revealed its quarterly earnings, indicating a financial landscape that fell short of investor expectations. The report indicated earnings per share of 93 cents, slightly under the projected 95 cents, and revenues of $2.29 billion compared to the anticipated $2.31 billion. The immediate response from the market was palpable, with
In today’s retail landscape, companies are navigating a complex and often precarious balance between diversity, equity, and inclusion (DEI) initiatives and addressing the increasing concerns from their consumer bases. With the holiday shopping season rapidly approaching, retailers find themselves in a challenging position; they must manage their commitments to DEI while simultaneously avoiding the potential
As a significant change in the housing market emerges, U.S. homeowners find themselves grappling with escalating interest rates while sitting on an unprecedented amount of home equity. Historically, home equity has acted as a safety net for homeowners, enabling them to finance essential renovations, education, or other significant expenses. However, the paradox of inaction amidst
Starbucks has long been synonymous with premium coffee culture around the world, but recent developments in the Chinese market have forced its newly appointed CEO, Brian Niccol, to reassess the company’s strategies in this crucial region. During the fourth-quarter earnings call, Niccol highlighted the alarming 14% drop in same-store sales in China, attributing this to