In a landmark event held on December 14th, 2024, Circle of Games (COG) made an exuberant entry into the MENA gaming landscape at the prestigious Global Game Show in Dubai. Backed by Nazara, a distinguished name in the gaming industry, COG aims to transform the casual gaming sphere while synergizing the traditional Web2 gaming model with the innovative capabilities of Web3 technology. The company’s launch is more than just an introduction; it’s a signal of intent to captivate both seasoned gamers and newcomers alike by placing emphasis on community engagement and user-driven experiences.
The event was graced by industry stalwart Yat Siu, Chairman of Animoca Brands, who emphasized the importance of COG’s unique proposition. His keynote speech illuminated how COG is looking to redefine the gaming experience by incorporating blockchain into casual gaming, thus leading the charge in the burgeoning Web3 sector. This focus on innovative technology underscores the platform’s ambition to be at the forefront of a rapidly evolving industry.
COG showcased an impressive array of games during the event, featuring popular titles such as Ludo, Bubble Shooter, Fruit Slash, Chess, and 8-Ball Pool. The platform has officially launched six games, with a bold promise to exceed ten titles by the beginning of 2025. This variety of options positions COG as a significant player in the global casual gaming arena, appealing to diverse tastes and gaming preferences.
What sets COG apart is not only its rich portfolio but also its roadmap for the future. The company has ambitious targets, aiming for a user base of over 25 million by the end of 2025 and a staggering 100 million by the close of 2027. This growth strategy highlights COG’s dedication to becoming a leading destination for casual gamers worldwide, ensuring their gaming experiences are both engaging and seamless.
COG’s ascent can be attributed to its strategic alliances with key global entities that provide access to a staggering 500 million potential users across more than 50 countries. These partnerships not only bolster COG’s market position but also create a robust ecosystem that facilitates user engagement and retention. By tapping into an already established user base, COG can enhance its visibility and credibility in an increasingly competitive landscape.
Live demonstrations during the launch event emphasized several cutting-edge features of COG’s platform, showcasing seamless user experiences and robust multi-chain integrations. These elements are crucial to the success of Web3 gaming as they ensure players can engage with diverse blockchain elements without facing technical challenges. With over 500,000 users already on board, COG’s momentum suggests a promising trajectory as it steers towards its ambitious user targets.
Rabilal Thapa, the CEO and Co-Founder of Circle of Games, encapsulated the excitement of the night. “Today marks a significant milestone for Circle of Games as we expand into the MENA region. With our robust ecosystem, strategic partnerships, and an experienced team, we are committed to delivering an unparalleled gaming experience for users worldwide,” he stated, reflecting the company’s wish to carve out a unique identity in a vibrant market.
The expansion strategy for COG is both ambitious and well-planned, with scheduled launches set for countries within the MENA region. Following their debut in the UAE, the next countries in line are Saudi Arabia, Kuwait, and Bahrain, all targeted for Q1 2025, followed by Turkey, Egypt, and Morocco in Q2 2025. Projections suggest that COG aims to reach approximately 7.5 million users by 2025, 18 million by 2026, and 25 million by 2027 — each target demonstrating the company’s determination to dominate the regional Web3 gaming scene.
The advent of Circle of Games marks a significant shift in the casual gaming narrative. As a pioneering multi-gaming platform, it seeks to leverage cutting-edge technology to provide rich gaming experiences while fostering a sense of community among players. With the backing of industry veterans from major companies and a vision aimed at inclusivity and growth, Circle of Games is poised to not only redefine casual gaming in the MENA region but potentially across the globe. As they embark on this thrilling journey, all eyes will be on COG to see how they shape the future of gaming in an increasingly interconnected digital landscape.