Ford Motor Company is undertaking a strategic overhaul of its flagship large SUV, the Expedition, as part of its 2025 model year launch. This redesign highlights the company’s commitment to integrating advanced technology and enhancing the driving experience amid an increasingly competitive automotive landscape. The updated Expedition is set to appeal to families and adventure-seekers alike, boasting a blend of elegance and functionality.
In an effort to directly connect with consumer needs, Ford has made significant investments in understanding the daily lives of SUV users. Trevor Scott, general manager of Ford Utilities, expressed that over 1,100 hours of discussions with potential customers informed the redesign process. This thorough approach aims to streamline family travels, emphasizing convenience and comfort within the vehicle. New features include a whopping 24-inch driver display that enhances user interaction and accessibility, elevating the overall driving experience.
A notable inclusion in the 2025 Expedition is Ford’s BlueCruise technology, which allows for hands-free driving on designated highways. This innovative feature signifies a shift towards autonomous capabilities, positioning the Expedition as a forward-thinking option for tech-savvy consumers. The integration of such technology not only enhances safety but also aligns with modern lifestyle demands where connectivity and ease of use are paramount.
The large SUV segment is witnessing increased competition, shaping Ford’s strategies. Traditionally dominated by General Motors with models like the Chevrolet Tahoe and GMC Yukon, the market is diversifying with new entries such as the Jeep Wagoneer from Stellantis and three-row crossovers from Kia and Hyundai. Ford recognizes this shift, and as the segment’s market share has expanded from 2% in 2017 to 2.7% in 2023, the company is aiming to reposition the Expedition to attract a broader audience. This means not only refining existing strengths but also addressing new consumer preferences.
While Ford has kept pricing information under wraps until the SUV’s arrival in dealerships, the current Expedition models range from approximately $55,000 to $84,000. The average transaction price hovers around $70,000—a figure indicative of the SUV’s premium appeal. The introduction of various trims, such as Active, Platinum (with an elite “Ultimate” version), King Ranch, and the new Tremor model, reflects Ford’s strategy to cater to diverse market segments, including off-road enthusiasts.
Under the hood, the 2025 Expedition will feature a robust 3.5-liter EcoBoost V6 engine, with an option for a high-output variant delivering 440 horsepower and 510 foot-pounds of torque. This powerful engine lineup aligns with consumer expectations for performance in full-size SUVs, appealing to those who prioritize both power and capability for towing and off-road adventures.
With the redesigned 2025 Ford Expedition, the automaker is not merely enhancing a vehicle; it’s creating a solution tailored to modern family dynamics and lifestyle. By marrying innovative technology, customer-driven design, and a clear focus on market competition, Ford aims to solidify the Expedition’s place as a premier choice in the full-size SUV segment. As the automotive landscape evolves, Ford’s commitment to adaptation and customer satisfaction will be crucial in navigating the future of family-friendly vehicles.